Challenges & Approach

One of the biggest challenges was to create a video that would effectively communicate the large scale of this partnership under a simple 2-day shoot budget in Riyadh, Saudi Arabia, that was meant to be mostly a corporate event.

Our solution was to design a modern studio set with a huge, futuristic screen, a window 'looking into the future' that would carry the story throughout the video. This window would portray a balanced mix of great aviation scenes, 3D plane flights, run-and-gun content taken from local sightseeing and corporate executives portrait scenes.